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Tix Corporation (TIXC), is an integrated entertainment company, focuses on ticketing services, event merchandising, and the production and promotion of live entertainment in the United States.
The company operates in three segments: Ticket Services, Event and Branded Merchandising, and Live Entertainment.
The Ticket Services segment provides ticketing services, including sale discount and premium tickets; offers group sale services; and sells premium tickets for sporting events, concerts, tours, and theatres.
The Exhibit and Event Merchandising segment provides exhibit and event merchandising, such as the provision of retail specialty stores with branded merchandise for touring museum exhibitions and theatrical productions, and the ownership and operation of retail stores with custom-branded products for sale.
The Live Entertainment segment operates as a live entertainment presenter, and produces and presents live theater and concerts. This segment books touring theatrical and concert presentations, as well as participates in the development and roll out of theatrical and concert presentations originating on Broadway in New York or the West end in London.
It also invests in shows or productions in advance of their initial tours to obtain presentation and merchandising rights. This segment sells tickets to these programs through subscriber-based businesses and sales teams, as well as through print, radio, television, outdoor, and Internet-mediated marketing tools.
Information provided by Capital IQ.
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