LD Micro Conference - Companies

SPAR Group, Inc., together with its subsidiaries, provides merchandising and other marketing services to manufacturers, distributors, and retailers in the United States and internationally.

The company primarily offers syndicated services, such as regularly scheduled, routed merchandising, and marketing services provided at the retail store level; and dedicated services, including store set-ups, store remodels, and fixture installations.

It also provides project services comprising in-store services, such as new store openings, new product launches, special seasonal or promotional merchandising, focused product support, product recalls, in-store product demonstrations, and in-store product sampling, as well as new store sets and existing store resets, re-merchandising, and remodels and category implementations under annual or stand-alone project contracts or agreements.

In addition, the company offers in-home and in-office assembly services, and in-store event staffing services consisting of in-store product samplings and in-store product demonstrations.

Further, SPAR Group provides various other marketing services comprising test market research, including testing promotion alternatives, new products and advertising campaigns, as well as packaging, pricing, and location changes at the store level; mystery shopping services, such as calling anonymously on retail outlets to check on distribution or display of a brand and to evaluate products, service of personnel, and conditions of store; data collection services consisting of gathering sales and other information for analysis and interpretation; and radio frequency identification services.

The company’s customers include manufacturers, mass merchandisers, electronics store chains, drug store chains, convenience and grocery stores, and other retail outlets, such as discount stores, and home and office supply centers.

SPAR Group, Inc. was founded in 1967 and is headquartered in Tarrytown, New York.

Information is provided by Capital IQ.